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Marketing: A Practical Approach

Marketing: A Practical Approach 7th Edition by Peter Rix has a successful; award-winning pedigree. For twenty years it has stood out from the pack; providing VET teachers and students with a comprehensive; no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.

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