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New Products Management

Written with a managerial focus; New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach; the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples; cases; and research along with the most current topics highlight the new edition of New Products Management.

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Price: $169.95 from The Co op

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