Merchant 1948 designer shoes and boots!
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Merchant 1948 designer shoes and boots
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Buy Shoes Online from Merchant 1948, New Zealand's leading provider of shoes and boots. We offer a wide selection of high quality fashion forward shoes for women and men.


New to Melbourne but not new to shoes; we’ve been perfecting footwear since 1948, The story of Merchant 1948 is shaped by travel, hard work and new challenges. We’re passionate about our Italian heritage, but everything begins here; we’re proudly New Zealand owned.

Everything begins with family...

From the Anselmi family’s origins in Northern Italy, to rural Queensland and New Zealand’s King Country - our values are rooted in honesty, integrity and the importance of family. With four generations in the business of footwear – from Italian-born Guglielmo’s King Country Shoes through to son Tony’s Shoe Town and now grandson Shane pioneering Overland and more recently Merchant 1948; we’ve been perfecting footwear for four generations, and we’re still working on it.

... and ends at your feeT!

Inspired by our Italian lineage, European craftsmanship and passion shape everything we do; we source inspiration and product from around the globe, seeking out the best leather and premium quality to bring back home.


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Merchant 1948 designer shoes and boots!
Merchant 1948 designer shoes and boots!
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