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The arrival of Spring naturally heralds all things new and fresh, so it’s the perfect time to celebrate our new era as Merchant 1948; we’re embracing a name and look that reflect our heritage and values.


As the Overland you know and love, we’ve been evolving our look for a while now, and the final stage is here! Don’t worry, we’re still offering the same great footwear you know and love, so keep your eyes out for our new Merchant 1948 openings, because we’re not going anywhere.

This proud family company began in 1948
Guglielmo Anselmi, an immigrant from Luino in Northan Italy, was a man of vision and energy. He saw opportunity first in farming, and then in the shoe business where craftsmanship, quality and service come first (and are all very Italian).

Over the years we have evolved…
From the original King Country Shoes in the 50’s and 60s, to Shoetown in the 70’s and 80s then Overland in the 90’s and 2000’s, we’ve grown and evolved.

… Now it’s time to do it again.
With our move to Australia we decided we needed a new name. Fashion is all about change, so we started our search and realised that sometimes the way forward is found at the beginning; today Guglielmo might be described as an entrepreneur, but in 1948 at King Country Shoes, he simply called himself a merchant. 

So in celebration of our past, we created a new name

Merchant est. 1948

We know Gugliemo would approve…

The Journey Continues: We love our new name so much that we’re progressively replacing Overland stores with new Merchant 1948 flagships.


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