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Online fashion shopping for the latest fashion trends
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Showpo aims to be the largest online boutique retailer of women’s fashion in Australia! and though we are well on our way to achieving our goals, and to fashion empower and nurture our community of quirky, bright and bubbly Showpo girls!


Showpo started off as Show Pony in a little garage in Sydney back in September 2010. Jane, the founder of Showpo, was so bored in her corporate job as a business analyst, and coudn't imagine spending the rest of her life between those grey cubicle walls, so Jane quit her job and started Showpo. Jane had a dream to provide girls with fun, on-trend fashion at a price that is affordable for all. 

Showpo opened their first store merely two months after commencing operations, and soon opend another Shopo store in Sydney CBD Westfield. Through channelling social media and staying at the forefront of new innovative trends, Showpo has managed to excel in the highly competitive women’s fashion industry. In January 2013 Showpo closed down their bricks and mortar store, because the online sector is skyrocketing and it meant Showpo could focus all their efforts on the most profitable and saleable model of the business.

Today, Showpo has 11 happy staff members and is growing at an exponential rate. If you step into the Showpo office, you will find the space abuzz with awesome music, camera snaps, typing fingers and laughter! Showpo has a really great office environment and the Showpo team is constantly growing. As Jane calls it "it's just like high school, you get to hang out with your friends every day, but the assignments are fun and there's no detention!" 

Showpo HQ is adorably decorated in white and pink - and the "Pony Lounge" chill out area (the fave place for a few cheeky Friday after work drinks) is decked out in sweet tunes, comfy couches and good times a plenty! The Showpo office even has a bed just in case you need a quick power-snooze after a big night of fashion and fun! The flow in and out of Showpo's colourful stock keeps their world going round. Showpo are constantly seeking out best practices, and innovative new strategies to further the business and love looking after our online community of happy Showpo shoppers!


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