Sambag is fastly becoming a well know Australian fashion icon, not only within Australia, but within the worlds fashion circles. Sambag provides well designed, sophisticated and affordable designer fashion that coordinates effortlessly with your lifestyle
Sam Wagner, the Creative Director launched Sambag in 1996. Following a trip to New York she created a small range of bags that she sold at Sydney’s Paddington Markets. Sam very quickly developed a strong customer base which gave her the confidence to complement the brand by extending it to shoes and later apparel.
In 1998, she showed at Mercedes Australian Fashion Week, further elevating the Sambag profile and confirming its place among the fashion conscious.
Her first store, with its' signature blue façade opened in Woollahra, Sydney in 2005. Other stores in New South Wales, Victoria, Queensland and Western Australia soon followed.
One of the label’s strengths is that Sambags roots have remained the same; to accommodate the needs of its' original customers.
Worn by celebrities such as, Elle Macpherson, Nicole Kidman and Robin Wright, the signature Sambag ballet flats have been a big part of the brand’s success. These are presented each season in a range of prints, colours and fabrics, the shoe has become something of a trademark amongst Australia’s most savvy women.
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