Since its launch in 2012, RYDER has become synonymous effortless style and everyday comfort. Created out of a love for making old things new, the collections are drawn from vintage inspirations and quintessential Australian style.
The ranges bring together a unique mix of denim, flannel, lace and leather creating individual looks that transcend trends.
Born from founder and design director Penny Brown's love of making the old new, each collection pulls together vintage inspired prints and fabrics, colours from where the forest meets the sea and a unique mix of denim, flannel, lace and leather to create individual looks that transcend trends. Memories of holidays and roaming the Australian coastline weave through the collection and create a feeling of nostalgia for the free spirited. Quintessential Australian style.
The Ryder wardrobe is carefully designed to be updated and treasured for years to come. Each piece is timeless – inspired by the past and made for the present.
RYDER opened its flagship store in Melbourne in 2013 and can also be found in selected boutiques in Australia and the US including MYER stores nationally.
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